What kind of ads appeal to you?

I usually despise advertisement and I completely hate commercials. However, if I had to choose I would have to say that my decision is influenced by shiny things(I am a girl :D). I am all for short ads. I love electronic achievements yet I hate how they advertise them with stupid irrelevant length. I like how they make the jewelry ads short and simple. I also loooooove movie ads, those are probably the only kind of advertisment that would influence me so much. I know they are ment to be attractive and I think they do a great job, many a times have I gone to see a movie after watching the trailer. Especially if it a trailer of a horror/supernatural movie. Those ads would always take number one on my list. Of course it is easier because the list would probably be empty if not for them.